Gifting has been a part of civilization since the dawn of time, and throughout it all we've known that thoughtful presents can boost morale and strengthen connections.
Gifts are ancient symbols of love, friendship and appreciation. They can be great for winning business and deepening relationships with those we care about. We call it "strategic gifting" - cleverly selected gifts at key moments of the customer journey that show you've gone above and beyond to make an impression! It's especially powerful with small-to-midsize businesses whose relationships mean everything.
There Is Always A Good Reason To Send A Gift
From congratulating a new hire to celebrating an important milestone, gifting has been one of the most enduring human traditions for many centuries. Crafting meaningful presents with care and thoughtfulness demonstrates our dedication in relationships, both personal & professional.
The Right Gift Can Leave A Lasting Impression
Executives know how valuable the right gift can be to build and improve a business relationship, but generic gifts just won't cut it. When it comes to the business world, sometimes "it's all in the details". And while executives agree thoughtful gifts can offer a big ROI payoff, if these tokens of appreciation are uninspired or generic they won't make much impact. Enter strategic gifting: highly personalized and modern presents sent at important points along your customer journey for maximum effect - this is especially critical when dealing with small and mid-sized businesses that value strong relationships.
Examples of Good Gifts A Company Can Send:
- Handwritten Notes - Sincere recognition is always welcome, especially to fellow teammates
- Executive Office Gifts (Desk Sets, Pen & Pad Holder)
- Technology Accessories (Portable Chargers, Phone Accessories)
- Custom Apparel (T-Shirts, Hoodies, Hats etc.)
- Gift Cards & Digital Subscriptions
- Branded Merchandise
- Experiences & Event Tickets
- Gourmet Baskets & Food/Drink Gifts
Overall, strategically selecting and sending corporate gifts is a great way to show your appreciation for customers or employees. It can help build relationships and foster loyalty with those you care about most. By taking the time to select and personalize each gift, you can ensure it will be meaningful and create a lasting impression.
5 benefits of a company sending gifts:
- 1. Boosts customer satisfaction and loyalty: Gifts are a great way to show customers that they are appreciated, which can make them feel more valued and strengthen the relationship between the company and its customers.
- 2. Improves brand recognition: Sending gifts is an effective way to get your brand’s name out there in front of potential customers. This helps to create awareness and increase brand recognition, which can lead to more sales.
- 3. Helps build relationships: Gifts can be seen as a token of appreciation towards customers and partners, which makes them feel valued and creates stronger bonds between the company and its stakeholders.
- 4. Creates goodwill: Gifting is a great way to show your customers and partners that you care about them, which can create a positive impression of the company in their minds.
- 5. Increases revenue: Sending gifts can be an effective way to increase sales by providing incentives for customers, as well as encouraging repeat purchases from existing ones. In today's increasingly competitive business world, sending thoughtful gifts will definitely help a business stand out.
In conclusion, when a company strategically sends the right gifts, they can benefit by; boosting customer satisfaction and loyalty, improving brand recognition, helping build relationships, creating goodwill and increasing revenue. Strategic gifting can be an effective way to make sure the company’s message is heard loud and clear – so don’t forget to show your appreciation with a thoughtful gift.