As a local business in Laredo, TX you can get high-quality traffic to your website through Google Ads. Simply by getting your message in front of people actively searching for your products or services. Before starting with any ad campaign make sure that the conversion groundwork has been readied such as setting up sales funnels and landing pages which will be optimized using retargeting campaigns so they have what's necessary on their end before focusing more heavily on keyword targeting audience selections negative keywords ensued conversion tracking reporting.